PR employee (f/m/d) Online and Social Media

The German-American Institute (DAI) Heidelberg is a non-profit cultural institution dedicated to promoting democracy and providing information about social, political and cultural events on both sides of the Atlantic. In addition to a comprehensive program – consisting of lectures, event series, seminars, discussions in both German and English, concerts, films and exhibitions – the DAI offers a wide range of educational opportunities, including a language school, a public English-language library, a language support project for children and young people, several international kindergartens and an international school.

For our cross-divisional communications department, we are looking for immediate reinforcement in the area of online and social media:

Your activities

• Independent operational support and strategic development of all social media channels as well as the DAI newsletter, taking into account current trends and new target groups.
• Editorial and content support as well as further development of the DAI website
• Development of digital concepts, campaigns and content for social media, website and newsletter
• Further development and support of the DAI’s digital offerings, especially in the area of streaming and video on demand
• Conception, editing and creation of further cross-media measures with a focus on print, promotion, press and corporate design
• Reporting, analysis and optimisation of all online key figures of the DAI
• Management of external agencies and internal staff in the above areas
• General press-related and administrative tasks

Your profile

• Completed studies with a focus on marketing, communication or media management, cultural studies or comparable education/training
• At least 2 years of professional experience in the development, conception and implementation of cross-media strategies and measures with a focus on online and social media
• Distinct authentic cultural affinity, enthusiasm, creativity and flexibility
• Passion for storytelling, creative content and digital communication
• Very good knowledge of common online key figures and their strategic importance
• Sound technical and professional knowledge of common social media platforms and tools as well as content management systems
• Knowledge of streaming and broadcasting tools as well as basic knowledge of Adobe Creative Cloud or willingness to acquire it
• High linguistic awareness and good, target group-specific expressiveness as well as basic knowledge of SEO
• Confident handling of MS-Office
• Fluent German and English, both written and spoken

We offer you a permanent, interesting and challenging position with opportunities for personal development in a cultural institution that has been a fixture in the city of Heidelberg for decades, with supra-regional appeal and international standards. You will join a highly motivated, dynamic and open-minded team with a pleasant working atmosphere.

Apply with us!
We look forward to receiving your application (CV, references, salary expectations, possible starting date) in digital form.
Please also send us samples of your work or, alternatively, tell us about what you consider to be a particularly successful cross-media campaign in the field of cultural or scientific communication.

Please send your documents by 10 October 2021 to Ingrid Stolz, ies@dai-heidelberg.de
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Type of position: part-time (min. 50%) or full-time, permanent
Start: as soon as possible