Michael Braungart – Cradle to Cradle Wed, 21st October 2020, 8:00 pm Sustainable production in the cycle Geist Heidelberg, Lecture For the much-vaunted reconciliation of economy and ecology, a production method could be decisive whose materials can be recovered and preserved after the expiry of a defined period of use. Cradle to cradle is more than recycling or low-pollutant production that enables society to reduce its ecological footprint. Less harmful is just not useful, it’s just a little less bad. The goal is not just to make materials a little more sustainable, but to convert them into nutrients for the biosphere or technosphere. Human activity thus becomes useful for all living things. Entrepreneur and environmental researcher Prof. Dr. Michael Braungart is a professor at Leuphana University Lüneburg and founder and scientific director of the Hamburg Institute for Environmental Research. The event will take place at the DAI Heidelberg and in parallel as an online event via livestream. Tickets for the livestream can be purchased up to two hours before the event via the regular ticket link. Only one streaming ticket is required per end device. Please first select “Video Livestream” in the ticket store and then click on the red larger square in the lower left corner of the hall plan. The online events are free of charge for members of the DAI Freundeskreis. You will receive a train link by e-mail up to two hours before the event. Please check your spam folder if necessary. If you are a member of the DAI Freundeskreis and have not yet registered your e-mail address, please send us a short e-mail with your membership number (!) to firstname.lastname@example.org for inclusion in our distribution list.