{"id":71248,"date":"2025-10-20T15:54:31","date_gmt":"2025-10-20T13:54:31","guid":{"rendered":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&#038;p=71248"},"modified":"2026-03-25T20:34:07","modified_gmt":"2026-03-25T19:34:07","slug":"digitaler-dialog","status":"publish","type":"dai_event","link":"https:\/\/dai-heidelberg.de\/de\/veranstaltungen\/digitaler-dialog-71248\/","title":{"rendered":"Digitaler Dialog"},"content":{"rendered":"<p>Ein TikTok-Video ist keine Fachpublikation \u2013 aber oft der erste Ort, an dem Menschen mit Wissenschaft in Ber\u00fchrung kommen. In diesem Workshop geht es um plattformgerechte Wissenschaftskommunikation: Wie lassen sich Forschungsthemen auf Instagram und TikTok verst\u00e4ndlich, relevant und wirkungsvoll erz\u00e4hlen? Was macht einen guten Hook aus, was eine Punchline? Wie funktionieren Algorithmen und was bedeutet Sichtbarkeit im digitalen Raum? Mit Beispielen, \u00dcbungen und Reflexionen f\u00fcr alle, die ihre Forschung nicht nur publizieren, sondern auch vermitteln wollen.<\/p>\n<p><strong>Maria Brandt<\/strong> ist Politikwissenschaftlerin (Schwerpunkt politische Kommunikation), Autorin, Sprecherin und Strategin f\u00fcr digitale Kommunikation.<\/p>\n<p><strong>Dauer:<\/strong> ca. 1,5 Stunden<\/p>\n<p>In Kooperation mit<br \/>\n<a href=\"https:\/\/wissenschaftfuerdemokratie.de\/index.php\/de\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-69841\" src=\"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos.png\" alt=\"\" width=\"207\" height=\"150\" srcset=\"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos.png 1418w, https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos-300x217.png 300w, https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos-1024x742.png 1024w, https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos-768x556.png 768w, https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos-820x594.png 820w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein TikTok-Video ist keine Fachpublikation \u2013 aber oft der erste Ort, an dem Menschen mit Wissenschaft in Ber\u00fchrung kommen. In&nbsp;&hellip;<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"tags":[],"dai_event_category":[6],"dai_event_type":[209,22],"dai_event_location":[],"class_list":["post-71248","dai_event","type-dai_event","status-publish","hentry","dai_event_category-kulturveranstaltungen","dai_event_type-geist-heidelberg","dai_event_type-workshop"],"better_featured_image":null,"post-meta-fields":{"dai_event_datetime":["2025-11-19 17:00"],"dai_event_featured":["0"],"dai_event_artist":["Instagram und TikTok f\u00fcr WissenschaftlerInnen"],"dai_event_subtext":["Maria Brandt"],"dai_event_ticket_freeadmission":["0"],"dai_autotranslate_should_translate":["1"],"dai_event_ticket_link":["https:\/\/shop.reservix.de\/?id=36ae96de8dddc4df70dce3f39db2b886ff117b9261533f02fa35ea4a3191d65e3a64633f4652f2d1ba3a365eff82ca70&vID=2736&eventGrpID=513224&eventID=2444964"],"dai_event_ticket_price_presale_standard":["9,90"],"dai_event_ticket_price_presale_reduced":["6,90"],"dai_event_ticket_price_presale_member":["4,90"],"_dp_original":["69840"],"_edit_lock":["1774467123:10"],"_edit_last":["10"],"dai_event_status":["planned"],"dai_event_language":["de"],"dai_event_type":["at_location"],"dai_event_venus_id":["69c438b9ce24914090c6d94a"],"dai_event_venus_updated_at":["2026-03-25 19:34:17"]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veranstaltungen - Deutsch-Amerikanisches Institut. Haus der Kultur.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veranstaltungen - Deutsch-Amerikanisches Institut. Haus der Kultur.\" \/>\n<meta property=\"og:description\" content=\"Ein TikTok-Video ist keine Fachpublikation \u2013 aber oft der erste Ort, an dem Menschen mit Wissenschaft in Ber\u00fchrung kommen. In&nbsp;&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&amp;p=71248\" \/>\n<meta property=\"og:site_name\" content=\"DAI Deutsch\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T19:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/AdobeStock_196000215.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248\",\"url\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248\",\"name\":\"Veranstaltungen - Deutsch-Amerikanisches Institut. Haus der Kultur.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/WfD-gruenschwarz-RGB-pos.png\",\"datePublished\":\"2025-10-20T13:54:31+00:00\",\"dateModified\":\"2026-03-25T19:34:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248#primaryimage\",\"url\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/WfD-gruenschwarz-RGB-pos.png\",\"contentUrl\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/WfD-gruenschwarz-RGB-pos.png\",\"width\":1418,\"height\":1027},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?post_type=dai_event&p=71248#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Veranstaltungen\",\"item\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/veranstaltungen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digitaler Dialog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/\",\"name\":\"DAI Deutsch\",\"description\":\"Deutsch-Amerikanisches Institut. Haus der Kultur.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dai-heidelberg.de\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Veranstaltungen - Deutsch-Amerikanisches Institut. Haus der Kultur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248","og_locale":"de_DE","og_type":"article","og_title":"Veranstaltungen - Deutsch-Amerikanisches Institut. Haus der Kultur.","og_description":"Ein TikTok-Video ist keine Fachpublikation \u2013 aber oft der erste Ort, an dem Menschen mit Wissenschaft in Ber\u00fchrung kommen. In&nbsp;&hellip;","og_url":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248","og_site_name":"DAI Deutsch","article_modified_time":"2026-03-25T19:34:07+00:00","og_image":[{"width":820,"height":370,"url":"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/AdobeStock_196000215.jpg","type":"image\/jpeg"}],"twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248","url":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248","name":"Veranstaltungen - Deutsch-Amerikanisches Institut. Haus der Kultur.","isPartOf":{"@id":"https:\/\/dai-heidelberg.de\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248#primaryimage"},"image":{"@id":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248#primaryimage"},"thumbnailUrl":"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos.png","datePublished":"2025-10-20T13:54:31+00:00","dateModified":"2026-03-25T19:34:07+00:00","breadcrumb":{"@id":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248#primaryimage","url":"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos.png","contentUrl":"https:\/\/dai-heidelberg.de\/de\/wp-content\/uploads\/sites\/2\/2025\/07\/WfD-gruenschwarz-RGB-pos.png","width":1418,"height":1027},{"@type":"BreadcrumbList","@id":"https:\/\/dai-heidelberg.de\/de\/?post_type=dai_event&p=71248#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dai-heidelberg.de\/de\/"},{"@type":"ListItem","position":2,"name":"Veranstaltungen","item":"https:\/\/dai-heidelberg.de\/de\/veranstaltungen\/"},{"@type":"ListItem","position":3,"name":"Digitaler Dialog"}]},{"@type":"WebSite","@id":"https:\/\/dai-heidelberg.de\/de\/#website","url":"https:\/\/dai-heidelberg.de\/de\/","name":"DAI Deutsch","description":"Deutsch-Amerikanisches Institut. Haus der Kultur.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dai-heidelberg.de\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event\/71248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event"}],"about":[{"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/types\/dai_event"}],"version-history":[{"count":2,"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event\/71248\/revisions"}],"predecessor-version":[{"id":74291,"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event\/71248\/revisions\/74291"}],"wp:attachment":[{"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/media?parent=71248"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/tags?post=71248"},{"taxonomy":"dai_event_category","embeddable":true,"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event_category?post=71248"},{"taxonomy":"dai_event_type","embeddable":true,"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event_type?post=71248"},{"taxonomy":"dai_event_location","embeddable":true,"href":"https:\/\/dai-heidelberg.de\/de\/wp-json\/wp\/v2\/dai_event_location?post=71248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}